The great truth
Mass tourism
doesn't make you feel special:
quite the opposite.
Since tourism has become democratized, most attractive destinations have become a place of pilgrimage for millions of people each year. All of these tourists take exactly the same standard and packaged tours.
However, younger generations such as Millennials and Generation Z openly declare that their travel expectations are rarely fulfilled: 57% of them claim to want to have unique experiences compared to the 14% who want to visit monuments.
Paper travel guides have been plummeting for years (-78%), traveler forums no longer reveal anything new about the main destinations: there is a gap between a demand that wants to have an experience and a predictable supply.
Visiting a city with a local host provides extremely valuable information; however, is offering the services of a local guide or cicerone sufficient? If the problem (dull trips) to be solved was fundamental, the solution needed to be revolutionary (a new way to discover the world).
An app that shakes up the sector
Discovering a city by living as if you were someone else:
the tourism of life exchange arrives.
Liiffe is the world's first platform where users can book to live the life of another person. A search by destination or by the lifestyle they want to experience. A space where they find a selection of lives, filtered and curated by an expert team, where intrigue gives way to security.
All the offering is carefully detailed so that, maintaining the element of surprise upon arrival, the user finds an experience that changes everything alone, as a couple, or with friends.
