A leading sector obligated to renew itself.
The tourist industry is one of the Spanish economic engines, contributing more than 60% of GDP growth and a projected contribution of over 12% to the economy. The number of tourists has reached a record figure of 85 million euros in a year, with a 15% increase in spending.
New technologies have been adopted by the sector almost from the beginning, integrating their services throughout the value chain, exponentially improving each of the links.
Globalization of tourism, the new life priorities of new generations fueled by the pandemic, and the rise of a new profile of professionals, digital nomads, open new paths of development with challenges and opportunities that offer the sector a new rebirth.
A global sector by definition.
The globality and accessibility of transportation opens up a worldwide market like never before.
Technology as an accelerator.
A sector especially sensitive to the immediate benefits of new technologies.
A paradigm shift.
The new generations see tourism as a necessity, not as a luxury.
A new paradigm for a new traveler.
One of the greatest opportunities and challenges facing the industry is the paradigm shift of the new generations. Tourism is no longer experienced as something seasonal or exceptional, but as a necessary commodity for personal development.
In addition to traditional tourism, which continues to grow steadily, the new generations seek vital experiences beyond short-term travel. The arrival of the digital way of life and the decentralization of jobs are creating a new type of tourism that is changing the sector's paradigm in many ways. This new model is being implemented by countries seeking to attract this profile of travelers, offering tax and legal advantages to facilitate their access and attract them as an economic force.
In conclusion, the traditional lines of tourism are blurring and opening new and exciting business opportunities for companies that are able to offer new solutions for an audience facing new needs.
