A sector at the service of the trends.
The Fast Moving Consumer Goods industry is one of the most dynamic driven by the need to adapt to new consumption habits.
Constant contact with the end customer and the integration of new online sales platforms, as well as new communication channels, are becoming a necessity for sector growth. The emergence of new competitors with smaller, more agile structures poses a challenge that must also be seen as an opportunity.
The integration of new technologies offers the industry the possibility of having greater agility and capacity to adapt to social and economic changes, process improvement, adaptation to new sales channels, and diversification into new business models.
Constant and diversified demand.
Changing demand offers constant opportunities for innovation.
A market crisis-proof.
The resilience of the sector allows investment in innovation with a predictable return.
New channels for new opportunities.
Direct access to customers offers unique new business opportunities.
Challenges and opportunities for a constantly changing market.
The challenges posed by the speed of change in consumer habits represent a unique opportunity to revitalize a sector that, despite being at the service of its customers' needs, has acquired the speed of a large company with structures with a lot of room for improvement in terms of efficiency and agility.
Technologies like Blockchain can help with traceability and security in the supply chain, while Artificial Intelligence and Machine Learning can accelerate real-time decision-making on purchasing preferences or consumption changes.
Augmented Reality offers a completely new shopping experience, and the Internet of Things is helping with Operational Efficiency, smart cooling, and product and purchase tracking.
