The great truth
In the era of mass consumption, differentiation has become a currency of high value. The growing demand for personalized products versus mass production highlights a significant trend in consumer preferences, with 72% expressing a shift towards seeking uniqueness and personal expression.
Whether it's the ability to satisfy specific desires, reflect individual identity, or offer unique experiences that mass production simply cannot match, "custom-made" products paradoxically face the challenge of their own democratization.
So much so that, at the European level, individuals who want to express themselves through personalized products and garments are willing to spend up to 36% more than planned if the products are personalized.
Proximity (64%), contact with the artist or maker (71%), low environmental impact (66%), and the story behind the creator (79%) are the key activation drivers for online purchase of custom products for a generation that asserts itself as diverse and unique.
An app that shakes up the industry
Primters is the mobile application that exclusively offers custom products on demand, made by the best makers very close to you. Unseen finishes, a name and a date or that photo you love take on another dimension and occupy the place they deserve.
Makers can register as creators and upload their products, prices, and delivery times. Primters is the perfect channel to promote, sell, and retain users who love custom products.
