The great truth
Customer loyalty to brands or establishments has not stopped falling since the massive implementation of the internet: the ability to compare and inform leads us to just 7.9% of the population being loyal to a single brand.
On the other hand, 8 out of 10 users claim to belong to at least one loyalty club. This 80% contrasts with the 8% of loyalty. Loyalty cards or brand clubs are analog systems that inherit commercial structures from the 90s and early 2000s.
Offers and promotions are complex and leave a somewhat unstable feeling of saving in the consumer. In response, cashback is imposed and leaves us with an average conversion increase of x3.4 and a 46% increase in average ticket.
Local commerce is experiencing a resurgence in a post-pandemic scenario: 41% of shoppers choose it for their regular purchases over large chains, despite the two most repeated shortcomings: lack of digitization and price competitiveness.
An app that shakes up the industry
The principle that Wealty follows is that the user gets rewards without doing absolutely anything. A first connection of the app to their bank is enough for the payments to be analyzed and rewarded with the cashback offered by the merchant.
In the app, the user can discover new nearby merchants, find out what cashback each one offers, or join purchase challenges. The only loyalty system with a 100% success rate: if there's a payment, Wealty detects it and rewards the customer.
