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Updated on May 5, 2023
1. Barkibu, the pet insurance, raises 4.5M€ and drives the national PetTech sector🐩.
That there are more dogs and cats than ever in our homes is clear: the data says it and we see it on the street🐕🦺. The PetTech sector is the consequence of this craziness of pet-children 👩🏻🍼 (dogs taking on the role of children) that Millennials and Gen Z have incorporated into family life. The non-grandparents (boomers and gen X) are the second affected ones 😭 (or not🤘🏼) by this new family model. In a country where veterinary care is not expensive 💲 (if we compare it with Europe or the US), the lack of habit when it comes to paying for health services is evident 😾 and it's difficult to handle veterinary expenses. Barkibu is a pet health insurance ☔️.
It is a platform that straddles between PetTech and Insurtech and its value proposition is the refund of the amount spent on veterinarians 🩺 and pet health care through insurance 💶. Since its founding, they have raised a little over 11M€. In this latest round, they have raised 4.5M€ from KFund for expansion and improvements 🚀.Their category currently reaches 3% of the pet population in Europe🇪🇺.
It is expected that by 2027 the pet health insurance business turnover will reach 150M€ 🆙.
👉🏻 Read the news here about Barkibu's round👏🏼.
👉🏻 Here to read the article Mascotas SA from El País (from last year, but still relevant) more than interesting, where they give a review of the entire pet+tech panorama👌🏼.
2. Google takes another step towards a password-free world 🙄.
Certain online processes have remained the same since the inception of the Internet📜. The password login is one of the most primitive🐗, but also annoying and archaic. As security problems increase, passwords are no longer remembered and 3 paths emerge:- Risk having a password that you remember 🎲, repeated on other websites (discouraged, but common).- Use external platforms 🟢 like 1Password, for example.
- Change the password every time 📩 we are asked to log in...Google wants to change this paradigm and has been working on the Passkey project, which promises to be the master key 🔑 to access services with an associated account without needing to use a password🙅🏻♀️.Would this improve conversion rates in e-commerce and online services? 💰 Judging by the options for the
