Facebook, Musk, Entrii, Luda and consumer behaviors

Facebook, Musk, Entrii, Luda and consumer behaviors

Updated on Nov 3, 2023

1. Remember Facebook is free and always will be? Now you can pay to avoid ads ๐Ÿ”•.

Although not a voluntary shift in its business model, Meta is launching an ad-free version of its Facebook and Instagram platforms. Priced at โ‚ฌ9.99 on the web and โ‚ฌ12.99 on the app (they don't forgive the ๐Ÿซฐ๐Ÿผ commission from the Stores and pass it on to the user), this launch comes to Europe for a strictly regulatorio๐Ÿ‡ช๐Ÿ‡บ reason.

Europe has been forceful in its legislation on data tracking without the consent of usuarios๐Ÿ•ต๐Ÿป, which is precisely what allows Meta to fine-tune when it comes to serving personalised advertising ๐ŸŽฏ.

While Meta continues to defend free proposals based on an advertising model ๐Ÿ“บ, the European regulator continues to legislate to protect the privacy of European users' data and preferences ๐Ÿ”’.

The solution? A free model with advertising ๐Ÿ“ฃ and a paid model without ads๐Ÿ”•. What should be a debate about ethics or accessibility ends up being a stalemate and creates different levels of exposure to advertising in the end. Something that, surprisingly, Europe has taken for grantedโœ….

Faced with what may be one of the first digital monetisation models driven by a change in the ley๐Ÿ‘ฉ๐Ÿปโ€โš–๏ธ, we will be very attentive to how users respond to this change that does not stem from a market need but from regulation. It's getting interesting ๐Ÿคจ.

๐Ÿ‘‰๐Ÿป Here to read the news about why and how the payment plans and the Meta-Europe tug-of-war will be ๐Ÿง‘๐Ÿผโ€๐Ÿ’ป๐Ÿ‡ช๐Ÿ‡บ. ๐Ÿ‘‰๐Ÿป Here when Facebook changed their claim, although there was no intention to charge yet, they just had the Cambridge Analytica mess on top of it ๐Ÿ“Š.

๐Ÿ‘‰๐Ÿป Here in case you want to watch the documentary ๐Ÿฟ on Netflix about the scandal of the use of data to manipulate elections, allegedly.

2. Musk goes all-in and wants to turn X (formerly Twitter) into a super app for everything โ™พ๏ธ๐Ÿฆธ๐Ÿผโ€โ™‚๏ธ.

Internal meeting at X (former Twitter) about the future of the app ๐Ÿ“ฒ**. A conversation between Linda Yaccarino, CEO of X and Elon, who is still running the show ๐ŸŽฎ.**.

During this conversation, live with X employees, Musk and Yaccarino take stock of the year and thank ๐Ÿ™๐Ÿป the team for their involvement and celebrate the achievements ๐Ÿฅณ. But the most interesting part is undoubtedly what's to come. Elon communicates his vision ๐Ÿ”ฎ of what X will be in the immediate future. And when we say immediate, it's 2024.

The vision is to turn X into an all-encompassing super-app ๐Ÿ’ฏ. It's not clickbait (although Elon is himself quite clickbait ๐Ÿคน๐Ÿป): he wants to compete with YouTube on video๐ŸŽฅ, LinkedIn on recruiting ๐Ÿ’ผ and he wants to bundle financial ๐Ÿ’ณ and love life โค๏ธโ€๐Ÿ”ฅ into X.

In a way, he looks at what WeChat represents in China for a user ๐Ÿ”› and this is a big part of his digital life, which goes beyond the screen. It wants X to be a superapp ๐Ÿฆธ๐Ÿผโ€โ™‚๏ธ and these are the plans that are already underway:

- X Dating โค๏ธโ€๐Ÿ”ฅ : they say it's just around the corner, a place where you can meet someone special ๐Ÿง‘๐Ÿปโ€โค๏ธโ€๐Ÿ’‹โ€๐Ÿง‘๐Ÿผ and replace all dating apps. It says if you like what someone writes... what can go wrong? ๐Ÿ˜ณ

- X Hiring ๐Ÿ’ผ : this is true, who hasn't hired or noticed a professional profile on Twitter? Recruitment product development within X is firm ๐Ÿ™Œ๐Ÿผ

- Financial Life ๐Ÿ’ณ : not just that you can send the โ‚ฌ20 dinner to your friend, talk about dispensing with having a bank and centralising everything in your X account. Securities, investments, etc. WOW ๐Ÿ˜ฆ

- Video calls ๐Ÿคณ๐Ÿผ, long text formats๐Ÿ“, comunidades๐Ÿค๐Ÿผ: new functionalities aimed at making the user spend more and better quality time inside X.

- Not a Bot programme ๐Ÿค–: for $1 a year, filter between real users and bots. Elon's little joke: advertisers shouldn't find bots attractive, unless bots can actually buy. ๐Ÿ˜ฌ

If this takes hold, we're looking at one of the most drastic evolutions ever seen of an already established platform.

They take stock and congratulate themselves on the 200 simultaneous lines of innovation they have underway. Let's see if they get the return of advertisers ๐Ÿค— and return, at least, to the valuation of the company for which Musk acquired it ($44 billion) compared to the $19 billion valuation today, a fall of 55% ๐Ÿ‘Ž๐Ÿผ.

We remain vigilant and with our dollar ๐Ÿช™ ready if we have to prove that we are not bots ๐Ÿ™‹๐Ÿผโ€โ™€๏ธ, if only to see the implementation of all these features on European territory ๐Ÿ‡ช๐Ÿ‡บ. GOOD LUCK ๐Ÿคž๐Ÿผ

๐Ÿ‘‰๐Ÿป Here to read the news about the future of X in The Verge (inside the news, if you keep scrolling, there is the full Yaccarino-Musk conversation ๐Ÿ—ฃ๏ธ).

๐Ÿ‘‰๐Ÿป Here for the article on X's falling valuation to get a full picture๐Ÿค“.

3. How long does it take to consolidate a new consumption behaviour? ๐Ÿ“ฆ๐Ÿค‘.

Quick answer: how long it takes for the company to charge extra for something it already gave you. It is fascinating ๐Ÿคฉ to see how most of the companies that have managed to radically change our way of consuming, introduce price increases for something they already gave as part of their offer. And we accept it because we have become accustomed to it and can no longer do without it. First world problems ๐Ÿ’…๐Ÿผ.

1. DoorDash: the all-powerful US delivery service tells you that if you don't want your food to arrive cold, you'll have to tip. Hey, that's practically extorting a pizza from me ๐Ÿ• But who's going to stop ordering delivery as a sign of protest? Not me๐Ÿซฃ.

๐Ÿ‘‰๐Ÿป Here is the news about the DoorDash ad and the cold dinner.

2. Netflix and account sharing: they let us do it for years, we got used to not watching TV and suddenly account sharing is forbidden๐Ÿšซ Who is going back to watching Antena3 or TeleCinco now? WHO? ๐Ÿ˜ฑ Well, we pay. ๐Ÿ‘‰๐Ÿป Here's when Netflix went Roman with account sharing.

3. Uber / Cabify / Bolt: what was closed and predictable pricing, with excellent quality, suddenly became all about extras and upgrades. Rate seguridad๐Ÿ›ก๏ธ, Alta Demanda๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ, Uber Comfort ๐ŸŽฉ. So if you want to be picked up and you don't see a taxi, you have to pay extra. ๐Ÿ‘‰๐Ÿป Here's how much Uber pocketed for the security fee.

4. Amazon: what used to be Prime delivery was always as soon as possible. We got used to (got used to) ultra-fast delivery and now everything seems too little. From 24-48h we went to the next day and from there to paying for 2-hour delivery or 1-hour delivery ๐Ÿš›. Not to mention exponential price increases from one year to the next for Amazon Prime. Of course, any speed is too slow for that hand-cranked apple peeler to arrive ๐ŸŽ.

๐Ÿ‘‰๐Ÿป Here are Amazon's changes to its tariffs.

In short, how long does it take for a new habit to settle in? As long as it takes for a company to overcharge you for what it already gave you because you can't do without it ๐Ÿฅบ.

PS: sushi home is non-negotiable and that one doesn't get cold on the way ๐Ÿฃ.

4. The chat with AI that solves exporters' doubts for decision making ๐Ÿค–๐Ÿšš.

Entrii has developed a tool for exporters that helps to solve doubts ๐Ÿค” and make the best decisions โ˜‘๏ธ with data, powered by Artificial Intelligence ๐Ÿค–.

Based on the information processed by the EntriiAnalytics platform (millions of data on specific products ๐Ÿฅ‘, regulation, importers ๐Ÿ“ฆ and markets in real time โฑ๏ธ), it provides valuable, easy-to-interpret information to assess entry into new markets ๐Ÿ—บ๏ธ.

Thanks to the incorporation of AI, questions are asked via Whatsapp ๐Ÿ“ฑ by export professionals and the answers returned are backed up by data and graphs ๐Ÿ“Š that help to make decisions when entering new countries and detect business opportunities beyond our borders โœˆ๏ธ.

๐Ÿ‘‰๐Ÿป Here is the news about the launch of Entrii's AI chat to help exporters in their expansion ๐ŸŒŽ.

๐Ÿ‘‰๐Ÿป If you are planning to start a startup ๐Ÿš€ we can help you with the optimal business model ๐Ÿ‘Œ๐Ÿผ and the most reliable technology. Make an appointment with us ๐Ÿ“… and one of our experts ๐Ÿ“ฒ will call you to discuss your project.

5. LUDA Partners, the network for pharmacies to locate out-of-stock medicines ๐Ÿ’Š๐Ÿ›œ.

LUDA Partners is a network that connects pharmacies to find ๐Ÿ”Ž the medicines they lack in other pharmacies that can supply them ๐Ÿšš. In addition, they also offer pharmacies the possibility to improve their online sales.

This is a real and common problem for pharmacists ๐Ÿซ™ and offering a space where contact is limited to professionals has generated great expectation among investors in the pharmaceutical sector๐Ÿ’‰.

The initial round, raised to raise the first โ‚ฌ100,000, has ended up being extended to โ‚ฌ400,000, a goal that has been successfully achieved ๐Ÿ‘๐Ÿผ.

๐Ÿ‘‰๐Ÿป Here is the news about the investment that LUDA Partners has raised.

๐Ÿ‘‰๐Ÿป See here how we are transforming the home pharmacy with Phill, the first app that delivers medicines to your home in less than 2 hours directly from your local pharmacy ๐Ÿ“ฒ.

Ready to get your project started? Select a day and time for an initial call with our new business team.

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Ready to get your project started? Select a day and time for an initial call with our new business team.

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Ready to get your project started? Select a day and time for an initial call with our new business team.

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