Updated on Jan 12, 2024
1. GPT Store: the second democratization of OpenAI 🤖🛒
Finally, after almost two months of waiting since they announced it in earnest, OpenAI has launched the GPT Store 🎇 Ok, but what is the GPT Store? It's a digital store that is here to redefine 📲 the way we interact with artificial intelligence. If you thought we had enough to do and learn with ChatGPT 😅, get ready for something much more powerful 💪🏼.
Although it has the word Store, we are not talking about a showcase 🛍️ in the style of the App Store or Google Play; rather, it is a complete ecosystem of GPTs (Generative Pre-trained Transformers) created by both OpenAI experts 🧑🏼💻 and users like you or me 😏.
The uses and approaches are endless, like life itself: whether it's help with creative writing, an assistant for your cooking recipes, a programming tutor, or improving your workouts 🏋🏼♂️, the GPT Store has it. And if it doesn't, you can create one yourself ⌨️.
They have made the future easy, ensuring ease of use and accessibility 🆒 and making GPT customization for everyone. It's clear they wanted any non-technical user 👨🏻💼 to have the ability to create, and this is where the level of social penetration resides 😎.
This GPT Store not only serves to download GPTs, but also to monetize 🫰🏼 creations. Although the economic details are not yet fully defined, we do know that creators will be remunerated based on usage 📊 and not with their own pricing policies.
For the privacy-obsessed 😵💫 (all of us a little bit, really), OpenAI ensures that conversations with GPTs are confidential, especially important in business environments where confidentiality was beginning to limit the use of AI 🤫.
👉🏻 Here you can discover more about the GPT Store and how it's changing the AI game 🤯.
👉🏻 If you're ready to create your own GPT, visit the GPT Store and get started (only for Plus, Team, and Enterprise users)💡.
2. The 3 Challenges of Consumption 2024 🛍️🌍
Both online and offline, commerce and brands are facing a new era in 2024 full of challenges and opportunities 🎯. Since there's no other choice but to face them, here are some insights that you might possibly notice 👀 around you, which we can confirm here ✅:
Impact of Inflation: inflation is eroding consumer purchasing power 🥲 and, as a result, affecting buying habits. Commerce needs to adapt quickly to this new reality, where accumulated savings are no longer a safe lifeline 🙅🏻♀️🛟. The relevance of the value proposition, i.e., how indispensable what you offer to your user is once they have paid for the basics🏠🍜, will give you the status of either relevant or dispensable for your product or service.
Polarized Market 🌞🌚: basically, we are seeing the greatest polarization in consumption between affordable price offerings 🍺 and those with high added value 💍. Brands must position themselves clearly to survive in this changing environment. Intermediate positions are being left behind.
Alternative Consumer Models 📦: the growth in alternative consumption models such as rental, pay-per-use, or second-hand products. They respond to economic needs, but also to sustainable trends. And not only that, the trend towards keep it simple, minimalism 🔳, and material detachment 👋🏼 typical of the Millennial and Z generations, who exchange ownership commitment for the freedom of enjoyment🪽.
In summary, it's time to reinvent and adapt to a more demanding and conscious consumer🥶, in a challenging economic environment.
👉🏻 If you're thinking of launching a digital project 🚀 we can help you define your business model and develop it with the best User Experience and Technology. [Schedule a meeting with our experts here]📅 and one of our advisors 📲 will contact you to discuss your project.
3. Tomato.ai: AI to soften accents in Contact Centers 🗣️🍅
Tomato.ai, an artificial intelligence platform, has taken a big leap by securing an investment of 10 million euros💰, positioning itself as a pioneer in innovation in the Contact Centers industry ☎️.
The company will launch a real-time AI-based solution that softens the accents of agents, preserving the identity of their voice. This natural sound 🌬️ technology works from the get-go without the need for previous training, is applicable to any new agent 🤗, and eliminates the need for complicated transcriptions.
The co-founders of Tomato.ai, based in the USA🇺🇸, are serial entrepreneurs with previous experience in Google's voice field. After selling their companies to major corporations, they focused on accent softening 👽.
On a global level, this solution has the potential to create new jobs for people who would otherwise be excluded from better-paid jobs 👩🏼💼 in their market.
Although it retains the tone, expressions, and personality of the voice 💁🏻♀️, it ultimately neutralizes something as characteristic as a person's accent 🤔. In a way, the expectation is that accent softening will become a standard feature in most voice calls.
It opens up a debate: is it a matter of standardization and denial of a person's identity? Or a real need for good understanding, impossible without this 'noise reduction'? ⚖️
👉🏻 Read more about the investment in Tomato.ai and how its AI technology is changing contact centers 🍅🥫.
👉🏻 Explore more about Tomato.ai's solutions and their impact on the communication world 📞🤖.
4. BBVA x Cabify: accelerating towards a sustainable future with 15M€ 🚗💨🌱
BBVA and Cabify have come together in a Venture Debt alliance, investing 15 million euros to drive sustainable mobility. It's surprising that, beyond intentions and greenwash campaigns ☘️, there is finally real money for specific actions on the table. Good news for anyone who wants the luxury 🙆🏼♀️ of breathing in a big city 🌆.
With this operation, Cabify is committed to a progressive decarbonization🌿 and electrification🔋 of its fleet, specifically to being a zero-emission company on all trips in Spain 🇪🇸 by 2025 and in Latin America 🌎 by 2030.
The company is already taking firm steps towards this goal with the recent addition of 200 electric cars in Madrid🚰. This means that one in every four cars from Vecttor, its subsidiary, is now a zero-emission vehicle, despite the increase in the number of trips 🆙.
From BBVA Spark, they highlight the alignment of this strategy with BBVA's vision 👓, showing that it's not just a matter of the environment🌳, it's also a smart and future-proof business model 👏🏼.
👉🏻 Read more here about the collaboration between BBVA and Cabify and its impact on sustainable mobility 🚙🌱.
5. Netflix Games gains ground by expanding its scope of action 🎬🎮
Netflix Games has experienced spectacular growth in 2023, marking a significant milestone in the gaming industry:
Impressive Increase in Downloads: Netflix game downloads increased by over 180% compared to the previous year📲. In total, games were downloaded 81.2 million times worldwide through the App Store and Google Play in 2023, with the fourth quarter accounting for 53% of those downloads (blessed Q4).
Grand Theft Auto (GTA) Drives Growth: Netflix's latest addition, Grand Theft Auto: San Andreas, has quickly become the most downloaded game in the company's history. The three GTA games together represented around 17% of Netflix game downloads in 2023, a success with mobile audiences and an extra reason to keep a Netflix subscription for free access to the game 🏁.
Diversity in Game Genres: beyond the enthusiasts for GTA titles🚗, the Netflix game audience is not limited to a single game category. The second most popular genre is Lifestyle, thanks to the
