GPT Store, Insights 2024, tomato AI, BBVA x Cabify and Netflix Games.

GPT Store, Insights 2024, tomato AI, BBVA x Cabify and Netflix Games.

Updated on Jan 12, 2024

1. GPT Store: the second democratization of OpenAI ๐Ÿค–๐Ÿ›’

Finally, after almost two months of waiting since they announced it in earnest, OpenAI has launched the GPT Store ๐ŸŽ‡ Ok, but what is the GPT Store? It's a digital store that is here to redefine ๐Ÿ“ฒ the way we interact with artificial intelligence. If you thought we had enough to do and learn with ChatGPT ๐Ÿ˜…, get ready for something much more powerful ๐Ÿ’ช๐Ÿผ.

Although it has the word Store, we are not talking about a showcase ๐Ÿ›๏ธ in the style of the App Store or Google Play; rather, it is a complete ecosystem of GPTs (Generative Pre-trained Transformers) created by both OpenAI experts ๐Ÿง‘๐Ÿผโ€๐Ÿ’ป and users like you or me ๐Ÿ˜.

The uses and approaches are endless, like life itself: whether it's help with creative writing, an assistant for your cooking recipes, a programming tutor, or improving your workouts ๐Ÿ‹๐Ÿผโ€โ™‚๏ธ, the GPT Store has it. And if it doesn't, you can create one yourself โŒจ๏ธ.

They have made the future easy, ensuring ease of use and accessibility ๐Ÿ†’ and making GPT customization for everyone. It's clear they wanted any non-technical user ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ผ to have the ability to create, and this is where the level of social penetration resides ๐Ÿ˜Ž.

This GPT Store not only serves to download GPTs, but also to monetize ๐Ÿซฐ๐Ÿผ creations. Although the economic details are not yet fully defined, we do know that creators will be remunerated based on usage ๐Ÿ“Š and not with their own pricing policies.

For the privacy-obsessed ๐Ÿ˜ตโ€๐Ÿ’ซ (all of us a little bit, really), OpenAI ensures that conversations with GPTs are confidential, especially important in business environments where confidentiality was beginning to limit the use of AI ๐Ÿคซ.

๐Ÿ‘‰๐Ÿป Here you can discover more about the GPT Store and how it's changing the AI game ๐Ÿคฏ.

๐Ÿ‘‰๐Ÿป If you're ready to create your own GPT, visit the GPT Store and get started (only for Plus, Team, and Enterprise users)๐Ÿ’ก.

2. The 3 Challenges of Consumption 2024 ๐Ÿ›๏ธ๐ŸŒ

Both online and offline, commerce and brands are facing a new era in 2024 full of challenges and opportunities ๐ŸŽฏ. Since there's no other choice but to face them, here are some insights that you might possibly notice ๐Ÿ‘€ around you, which we can confirm here โœ…:

  1. Impact of Inflation: inflation is eroding consumer purchasing power ๐Ÿฅฒ and, as a result, affecting buying habits. Commerce needs to adapt quickly to this new reality, where accumulated savings are no longer a safe lifeline ๐Ÿ™…๐Ÿปโ€โ™€๏ธ๐Ÿ›Ÿ. The relevance of the value proposition, i.e., how indispensable what you offer to your user is once they have paid for the basics๐Ÿ ๐Ÿœ, will give you the status of either relevant or dispensable for your product or service.

  2. Polarized Market ๐ŸŒž๐ŸŒš: basically, we are seeing the greatest polarization in consumption between affordable price offerings ๐Ÿบ and those with high added value ๐Ÿ’. Brands must position themselves clearly to survive in this changing environment. Intermediate positions are being left behind.

  3. Alternative Consumer Models ๐Ÿ“ฆ: the growth in alternative consumption models such as rental, pay-per-use, or second-hand products. They respond to economic needs, but also to sustainable trends. And not only that, the trend towards keep it simple, minimalism ๐Ÿ”ณ, and material detachment ๐Ÿ‘‹๐Ÿผ typical of the Millennial and Z generations, who exchange ownership commitment for the freedom of enjoyment๐Ÿชฝ.

In summary, it's time to reinvent and adapt to a more demanding and conscious consumer๐Ÿฅถ, in a challenging economic environment.

๐Ÿ‘‰๐Ÿป If you're thinking of launching a digital project ๐Ÿš€ we can help you define your business model and develop it with the best User Experience and Technology. [Schedule a meeting with our experts here]๐Ÿ“… and one of our advisors ๐Ÿ“ฒ will contact you to discuss your project.

3. AI to soften accents in Contact Centers ๐Ÿ—ฃ๏ธ๐Ÿ…, an artificial intelligence platform, has taken a big leap by securing an investment of 10 million euros๐Ÿ’ฐ, positioning itself as a pioneer in innovation in the Contact Centers industry โ˜Ž๏ธ.

The company will launch a real-time AI-based solution that softens the accents of agents, preserving the identity of their voice. This natural sound ๐ŸŒฌ๏ธ technology works from the get-go without the need for previous training, is applicable to any new agent ๐Ÿค—, and eliminates the need for complicated transcriptions.

The co-founders of, based in the USA๐Ÿ‡บ๐Ÿ‡ธ, are serial entrepreneurs with previous experience in Google's voice field. After selling their companies to major corporations, they focused on accent softening ๐Ÿ‘ฝ.

On a global level, this solution has the potential to create new jobs for people who would otherwise be excluded from better-paid jobs ๐Ÿ‘ฉ๐Ÿผโ€๐Ÿ’ผ in their market.

Although it retains the tone, expressions, and personality of the voice ๐Ÿ’๐Ÿปโ€โ™€๏ธ, it ultimately neutralizes something as characteristic as a person's accent ๐Ÿค”. In a way, the expectation is that accent softening will become a standard feature in most voice calls.

It opens up a debate: is it a matter of standardization and denial of a person's identity? Or a real need for good understanding, impossible without this 'noise reduction'? โš–๏ธ

๐Ÿ‘‰๐Ÿป Read more about the investment in and how its AI technology is changing contact centers ๐Ÿ…๐Ÿฅซ.

๐Ÿ‘‰๐Ÿป Explore more about's solutions and their impact on the communication world ๐Ÿ“ž๐Ÿค–.

4. BBVA x Cabify: accelerating towards a sustainable future with 15Mโ‚ฌ ๐Ÿš—๐Ÿ’จ๐ŸŒฑ

BBVA and Cabify have come together in a Venture Debt alliance, investing 15 million euros to drive sustainable mobility. It's surprising that, beyond intentions and greenwash campaigns โ˜˜๏ธ, there is finally real money for specific actions on the table. Good news for anyone who wants the luxury ๐Ÿ™†๐Ÿผโ€โ™€๏ธ of breathing in a big city ๐ŸŒ†.

With this operation, Cabify is committed to a progressive decarbonization๐ŸŒฟ and electrification๐Ÿ”‹ of its fleet, specifically to being a zero-emission company on all trips in Spain ๐Ÿ‡ช๐Ÿ‡ธ by 2025 and in Latin America ๐ŸŒŽ by 2030.

The company is already taking firm steps towards this goal with the recent addition of 200 electric cars in Madrid๐Ÿšฐ. This means that one in every four cars from Vecttor, its subsidiary, is now a zero-emission vehicle, despite the increase in the number of trips ๐Ÿ†™.

From BBVA Spark, they highlight the alignment of this strategy with BBVA's vision ๐Ÿ‘“, showing that it's not just a matter of the environment๐ŸŒณ, it's also a smart and future-proof business model ๐Ÿ‘๐Ÿผ.

๐Ÿ‘‰๐Ÿป Read more here about the collaboration between BBVA and Cabify and its impact on sustainable mobility ๐Ÿš™๐ŸŒฑ.

5. Netflix Games gains ground by expanding its scope of action ๐ŸŽฌ๐ŸŽฎ

Netflix Games has experienced spectacular growth in 2023, marking a significant milestone in the gaming industry:

  1. Impressive Increase in Downloads: Netflix game downloads increased by over 180% compared to the previous year๐Ÿ“ฒ. In total, games were downloaded 81.2 million times worldwide through the App Store and Google Play in 2023, with the fourth quarter accounting for 53% of those downloads (blessed Q4).

  2. Grand Theft Auto (GTA) Drives Growth: Netflix's latest addition, Grand Theft Auto: San Andreas, has quickly become the most downloaded game in the company's history. The three GTA games together represented around 17% of Netflix game downloads in 2023, a success with mobile audiences and an extra reason to keep a Netflix subscription for free access to the game ๐Ÿ.

  3. Diversity in Game Genres: beyond the enthusiasts for GTA titles๐Ÿš—, the Netflix game audience is not limited to a single game category. The second most popular genre is Lifestyle, thanks to the

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