Rabbit, Harbiz, Vegetarian Meat and TravelTech Trends.

Rabbit, Harbiz, Vegetarian Meat and TravelTech Trends.

Updated on Jan 19, 2024


1. Rabbit: the revolutionary device that has sold 40,000 units and will free us from our mobile phones 🟧🐰.

We leave you a video at the end so that you understand it well. But in case you don't want to watch it (or you're in a meeting πŸ™ˆ and can only read but not put on headphones, which is rude), we'll explain it to you.

They have launched Rabbit, a small and compact device with its own operating system (the Rabbit OS). Its promise: to free us from our screens πŸ†“, at least for most of the day.

Rabbit offers interacting with our applications for us, whether to check information (today's temperature), book a service (e.g. an Uber or a hotel room) or send a message to someone.

The relevant thing is that it integrates LAM (Large Action Model), which means that in addition to understanding what you need and being able to respond, it can perform actions for you πŸ₯‡.

If with ChatGPT you can, for example, get it to organize your day in the most efficient way possible with meetings, breaks πŸ›‹οΈ, and personal commitments, if any of the recommendations involve, for example, making a reservation at a restaurant, ordering a taxi, or canceling one of the plans because there is no time, the obedient one who must carry out all this is you πŸ™„ and not chat-yipiti πŸ€–. Instead, Rabbit is capable of recommending this same thing, but can also execute it for you. Hence they promise to free us from screens.

The objective is super interesting and some of the changes that we will probably see at the business and technological development level will be:

πŸ“² Independence from the mobile phone: Rabbit works without needing to connect to a smartphone, connecting directly to the services.

πŸ–πŸΌ Tendency to zero interaction: the less interaction there is to achieve a goal, in general terms, the better. Rabbit brings us closer to the UX dream.

🏷️ Reasonable price: although they are sold out and right now only accept pre-orders, the selling price is only 199$. Quite affordable.

🀫 Privacy and voice action: they guarantee privacy, do not store passwords and to activate listening, you must press a button. Come on, it's not with an ear out, like othersβ€¦πŸ€­

πŸ“΅ Fear of copying: most agree that, although it is a cutie that we all want to have, it would be extremely easy to copy by smartphone brands, leaving Rabbit out of the game.

πŸ‘‰πŸ» Here you can read the news in Xataka about the launch of Rabbit πŸ‡β°.

πŸ‘‰πŸ» Here is the presentation video of Rabbit 🎀.

πŸ‘‰πŸ» Here in case you want to take a look at their website and follow them closely 🟧.

2. Harbiz: the platform for Wellness professionals receives 5 million € investment πŸš€πŸ’ͺ🏼.

Harbiz is defined as the greatest ally of health and wellness professionals. The platform offers solutions for Personal Trainers πŸƒπŸ», Nutritionists πŸ₯— or Physiotherapists πŸ’†πŸ»β€β™‚οΈ, among others, the ability to improve the management and loyalty of their clients and patients.

From a calendar to manage sessions πŸ—“οΈ, payment gateway or online classes, the professionals can serve their clients 100% online πŸ§‘πŸΌβ€πŸ’» much more efficiently and dedicate time to generate new clients and improve their services πŸ§˜πŸ»β€β™€οΈ.

The monetization format, with different types of plans depending on the number of clients they provide access to from Harbiz starts from 19€/month for 0 to 5 clients: this makes the entry barriers low πŸ˜€ and achieves a smooth learning curve πŸ‘ŒπŸΌ for the professional.

Harbiz is currently present in more than 35 countries 🌍 and has 6,000 professionals using the platform; this is the starting point for the €5M investment received from Octopus Ventures, as well as JME Ventures, Athos Capital and Enzo Ventures, who already supported the previous round in 2022.

The goal now? Increase their presence in the UK and Germany, as well as continue improving their product. The latter is crucial since their growth strategy is PLG (Product-Led Growth), or in other words, that it is the quality of the product, its features, the ease of onboarding and the level of engagement that lead the company to more organic growth, a rational sale, and high user retention 😍 above the models of over-investment in marketing and traditional sales πŸ—£οΈ.

πŸ‘‰πŸ» Discover more about how Harbiz is redefining the fitness technological landscape and what this new capital means for its future at this link 🀩.

πŸ‘‰πŸ» If you want to get to know Harbiz, its product, features, or try it out, enter here πŸ‘ŸπŸ“².

πŸ‘‰πŸ» If you are thinking of starting a digital project πŸš€ we can help you define your business model and develop it with the best User Experience and Technology. [Schedule a meeting with our experts here](πŸ“… and one of our advisors πŸ“² will contact you to talk about your project.

3. Vegetable Meat: will it establish itself as the definitive option? πŸŒΏπŸ”

If at the end of 2022 and during 2023, vegetable meat was present everywhere (although we admit that much more on screens πŸ“± and graphics than on our plates 🍽️), the sector is analyzing the challenges it faces in 2024 to go from being an eccentricity to a broad section in supermarkets and restaurants.

Despite its growing popularity, it still has to face challenges to reach its true potential. To understand if it will be a consumer business πŸ’° over an investor business πŸ’¨, we leave you with some of the keys to the future of vegetable protein:

πŸ“Š Growing market: the vegetable meat market is experiencing undeniable growth. It is estimated to reach $35.4 billion by 2027, from a value of $8.3 billion in 2021 🎒.

🀀 Achieving flavor and texture: consumer acceptance will come from matching the flavor and texture of animal meat. It is possible that this approach is perverse: on the one hand, vegetable protein is sold as a substitute, so it will always aspire πŸ’­ to resemble meat. This can facilitate the evangelization part in the sale because for the consumer, it is about changing animal protein for a vegetable alternative. However, efforts to make this culinary sleight of hand equal and 100% satisfactory are enormous and have not reached a homogeneous result. In other words, it still tastes a little like something else πŸ€”πŸ₯¦.

🫰🏼 Competitive price: another obstacle to mass adoption is the price. For now, it is higher than that of conventional meat πŸ’Ž but the industry continues to focus on reducing prices through production efficiency and economies of scaleπŸ€‘.

🌲 Sustainable and health beliefs: vegetable meat produces fewer carbon emissions and consumes fewer resources compared to traditional livestock πŸ„. In addition, it provides health benefits, such as reducing cholesterol and the risk of diet-related diseases. 75% of respondents in 7 countries point out improved health πŸ€• as a motivator to start consuming vegetable protein.

In short, 2024 should be a year to perfect flavor and texture πŸ˜‹, but also to start reaping the benefits of investment in communication and sales channels from previous years and democratize the product in major distribution channels. We'll see πŸ‘οΈ.

πŸ‘‰πŸ» Here is the article on the upcoming challenges of vegetable meat in 2024 πŸ₯©πŸŒ±.

πŸ‘‰πŸ» Here to discover 10 brands of vegetable protein that you can't miss. The branding and visuals are usually wonderful in most of them 🀩.

4. TravelTech Trends for 2024 in info shots πŸ›«πŸ§³

⬆️ Unstoppable Tourism Growth: with a 12% contribution to the Spanish GDP, tourism shows a solid recovery, approaching pre-pandemic figures.

⚑️ Short getaways: 58% plan to travel more in 2024, leaning towards short getaways. Italy, France, and Germany are top destinations. Despite economic concerns, 82% of Spaniards maintained or increased their travel spending. The pandemic left us a little eager 😬 to travel.

πŸ₯‡ Travel prioritization: 64% are willing to save on other expenses to travel more, with a third opting for domestic vacations and 25% choosing all-inclusive options.

πŸ€– Rise of AI in travel: of course, also here, how not. 25% are already using it for this purpose.

πŸ§–πŸ½β€β™€οΈ Wellness Tourism is growing: over 25% of Europeans seek health and wellness experiences in their travels, with an expected 20% growth by 2025.

πŸš‚ Elegance in Trains: luxury train 🎩 travels are gaining popularity, symbolizing glamour and detail. And free time, which is the new measure of wealth 😌.

πŸ›οΈ Solo Travel: 40% of Spanish travelers have tried solo travel, seeking self-knowledge and new experiences. And, let's be honest, not waiting for anyone to visit (if you're an early riser 🌞) or to be made to get up early to go to the Vatican (if you're a night owl 🌚).

🌦️ Off-season Tourism: they choose to travel in the off-season to avoid crowds and save money. Although you may be forced to buy an umbrella β˜‚οΈ at the right time for 39€.

🚒 Popularity of Cruises: a 21% increase in cruisers is expected for 2024, reaching 36 million.

πŸ‘‰πŸ» Here is the full article on Business Insider. Solo travel, off-season tourism, and generative AI for unique experiences, some of the sectoral opportunities if you're thinking of starting something in TravelTech but don't know where πŸ˜‰.

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