A sector in constant motion.
The SportsTech sector has reached a value of over €14B and is expected to grow at a compound annual rate of 21% until the year 2030. The early adoption of Artificial Intelligence, Internet of Things (IoT), or wearables has driven the advancement of this sector and improved growth forecasts globally.
Its significant impact on creating smart stadiums, immersive digital experiences for fans, improving player performance and monitoring, and the development of connected kits highlights the importance of a sector that continues to grow.
Nuevos aficionados, nuevas experiencias.
The arrival of the hyper-connected fan allows for increased audience and business.
Sport and wellness as a lifestyle.
Well-being is a trend among young people and places the industry among the most promising.
Sustained and promising growth.
An increase of 21% in the value of the sector is expected by the year 2030 driven by technology.
Challenges and goals for a dynamic sector.
Hyper-connected societies, the integration of new technologies or the new habits of users pose new challenges and opportunities in equal parts for the sector.
Technologies such as AR (Augmented Reality) or VR (Virtual Reality) blur the lines between physical and virtual scenarios and create new environments and experiences for companies, clubs, and fans. Others, like AI (Artificial Intelligence) or IoT (Internet of Things) or Wearables, optimize performance, health, and monitoring for athletes.
New generations are embracing well-being as a basic need and are promoting the birth of startups that offer them new experiences in sports.
