The great truth
64% of men are overweight, compared to 44% of women. Data that increases year after year in the developed world, affecting all age groups and showing the highest and most concerning data in history with a high acceleration that grows year by year.
While society increases spending on health, well-being, and personal care, for example, with increases of between 6% and 8% in dietary food, we are still trapped in the cycle of high weight.
We find that the user in general is aware of the problem; in fact, 94% of women have tried dieting at some point in their lives, compared to 88% of men. However, the efforts made are not achieving results.
Diets are not working because following them requires a complete change in lifestyle, unappetizing and restrictive menus. The low success rate of diets calls for a new user-centered approach to nutrition.
An app that shakes up the industry
Dietly is an application for weight loss that completely changes structures that were taken for granted in diets. We detected the main stoppers and provided solution in a disruptive format, easy to follow, and requiring minimal user intervention.
Everything works in 3 lines of action: open diets, motivation coach, and daily updates on weight and mood. By simplifying the use and adjusting the frequency of notifications, we achieved the ideal number of interactions to reach the goal.
