The great truth
Generation Z, born between 1997 and 2012, consists of 65 million people in the USA alone. It is the first generation that is 100% digitally native, with all kinds of devices at their fingertips and unlimited internet access since birth.
To date, it is the most critical school-age generation towards the traditional educational system. There is a huge gap between how they relate and entertain themselves (with screen time of up to 9 hours) and the format of traditional classes, similar to those of their parents and grandparents.
Current EdTech offers traditional private lessons through video conferencing or video resources without interaction.
An app that shakes up the industry
Study is born to change the paradigm in EdTech: it offers support classes, review, and exam preparation in open Live Streaming for the community.
It focuses on providing what the student user needs (extra classes) in the format that the teenage user loves (live streaming) and complements it with LifeStyle content that helps generate a community with greater interaction and social relationships.
A business model that continues to grow in value and user adoption applied to the most important aspect of families: education.
Thus, a new business category is born: EdStreaming, education in video, in real time, and with the ability to interact tailored to students.
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